Ilmiyah, S., Alkaff, R. N., & Hamzens, F. (2018). Social Marketing Strategy of Voluntary Counselling and Testing (VCT) HIV-AIDS in Indonesia. KnE Life Sciences, 4(4), 268. https://doi.org/10.18502/kls.v4i4.2286
This qualitative research focused on describing the problem of people’s low interest towards VCT services in Ciputat Health Center, Tangerang Selatan using social marketing (SM) perspective. VCT had become one of the crucial strategies in preventing HIV transmission, but the public’s access to such program was still considered low, especially in Indonesia. A total of 7 informants was purposely selected for this study in which a descriptive approach in the form of interviews was employed. Findings from the interviews indicated that SM had been applied in promoting VCT. However, the implementation was not effective as several informants stated that information about VCT were not well received and VCT target was not reached. Moreover, not all health care providers were not involved in planning the SM. Such issues drove the researchers to suggest that VCT strategy should be developed by all members of health care providers targeted to public, while also applying situational analysis to reach VCT goals. This study will give further understandings and information regarding the development of good VCT programs, and other HIV prevention efforts.